<?xml version="1.0" encoding="utf-8"?>
<feed xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="en-us" xmlns="http://www.w3.org/2005/Atom">
  <title>Bitz Blog</title>
  <link rel="alternate" type="text/html" href="http://www.pashabitz.com/" />
  <link rel="self" href="http://www.pashabitz.com/SyndicationService.asmx/GetAtom" />
  <icon>favicon.ico</icon>
  <updated>2010-08-25T22:02:52.2722804-07:00</updated>
  <author>
    <name>Pasha Bitz</name>
  </author>
  <subtitle>Thoughts on Software and Some Other Stuff</subtitle>
  <id>http://www.pashabitz.com/</id>
  <generator uri="http://www.dasblog.net" version="1.9.6264.0">DasBlog</generator>
  <entry>
    <title>Delver Blog</title>
    <link rel="alternate" type="text/html" href="http://www.pashabitz.com/2010/08/26/Delver+Blog.aspx" />
    <id>http://www.pashabitz.com/PermaLink,guid,1d898fc5-87ba-4123-a355-97aa82ebcb98.aspx</id>
    <published>2010-08-25T22:02:52.2722804-07:00</published>
    <updated>2010-08-25T22:02:52.2722804-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">Over on the new <a href="http://blog.delver.com">Delver
Blog</a>:<br /><blockquote><i>In addition to chatting with your friend, you can share your browsing
with them by clicking the “start sharing” link at the bottom of the chat room. This
means that your friend will see what products, catalogs and profiles you’re browsing
on Delver. You can use this to show your friends things you like and talk about them
at the same time. It’s like going shopping together.</i><br /></blockquote><p></p><img width="0" height="0" src="http://www.pashabitz.com/aggbug.ashx?id=1d898fc5-87ba-4123-a355-97aa82ebcb98" /></div>
    </content>
  </entry>
  <entry>
    <title>David Villa and Chekhov's Gun</title>
    <link rel="alternate" type="text/html" href="http://www.pashabitz.com/2010/06/21/David+Villa+And+Chekhovs+Gun.aspx" />
    <id>http://www.pashabitz.com/PermaLink,guid,0c1afb69-a757-449c-83ca-0626387ee049.aspx</id>
    <published>2010-06-21T14:20:49.8477142-07:00</published>
    <updated>2010-06-21T14:20:49.8477142-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">
        <blockquote>
          <i>One must not put a loaded
rifle</i>
          <i> on the stage if no one is thinking of firing it.</i>
          <br />
          <blockquote>A. P. Chekhov, 1899<br /></blockquote>
        </blockquote>
        <br />
In today's 2:0 win over Honduras, David Villa's penalty kick miss meant absolutely
nothing. 
<br />
Something tells me that in a couple of weeks from now, when Villa's name is called
to take a more crucial penalty kick, today's mishap may come back to haunt him. We'll
see.<br /><p></p><img width="0" height="0" src="http://www.pashabitz.com/aggbug.ashx?id=0c1afb69-a757-449c-83ca-0626387ee049" /></div>
    </content>
  </entry>
  <entry>
    <title>On the Connection between Age and Creativity</title>
    <link rel="alternate" type="text/html" href="http://www.pashabitz.com/2010/06/21/On+The+Connection+Between+Age+And+Creativity.aspx" />
    <id>http://www.pashabitz.com/PermaLink,guid,02f6750c-1412-459f-aa6a-d8356d2d3593.aspx</id>
    <published>2010-06-21T09:24:45.1801782-07:00</published>
    <updated>2010-06-21T09:24:45.1801782-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">
        <a href="http://scienceblogs.com/cortex/2010/06/old_writers.php">Jonah
Lehrer on Old Writers</a> and the connection between age and work in other areas of
creativity:<br /><blockquote><p><i>For instance, Simonton has found that poets and physicists tend to produce their
finest work in their late 20s, while geologists, biologists and novelists tend to
peak much later, often not until they reach late middle age. Simonton argues that
those disciplines with an "intricate, highly articulated body of domain knowledge,"
such as physics, chess and poetry, tend to encourage youthful productivity. In contrast,
fields that are more loosely defined, in which the basic concepts are ambiguous and
unclear - examples include history, literary criticism and biology - lead to later
peak productive ages.</i></p></blockquote><br /><p></p><img width="0" height="0" src="http://www.pashabitz.com/aggbug.ashx?id=02f6750c-1412-459f-aa6a-d8356d2d3593" /></div>
    </content>
  </entry>
  <entry>
    <title>Two Tales of Offside</title>
    <link rel="alternate" type="text/html" href="http://www.pashabitz.com/2010/06/11/Two+Tales+Of+Offside.aspx" />
    <id>http://www.pashabitz.com/PermaLink,guid,ea2d98f6-c835-4658-812c-3fbdecbda205.aspx</id>
    <published>2010-06-11T09:44:35.5260000-07:00</published>
    <updated>2010-06-13T02:02:26.0932854-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">
        <b>Search Patterns and Misconceptions</b>
        <br />
        <br />
Earlier today, in the first half of the opening game of World Cup 2010 between South
Africa and Mexico, a Mexican forward scored a goal. The referee from Uzbekistan disallowed
the goal because it was scored from an offside position.<br />
It was immediately clear to me that the referee made a very big and obvious mistake,
as at the time the ball was passed to the forward who scored the goal, a South African
defender was standing right <b>on</b> the goal line. No offside. Goal should have
been counted.<br /><br />
At half time, I checked the game commentary on the internet and it read that the referee's
decision was very correct. I was surprised. I immediately went to the official rules,
looking for an obscure detail in the offside rule that made this position an offside,
despite the defender clearly closer to the goal than the forward. Here's the relevant
part from the <a href="http://www.fifa.com/mm/document/affederation/federation/81/42/36/lawsofthegameen.pdf">official
rules of the game</a>:<br /><blockquote><i>A player is in an offside position if:</i><br /><i>• he is nearer to his opponents’ goal line than both the ball and the</i><br /><i>second-last opponent</i><br /></blockquote><br />
I was staring at this part for a while, stumbled. Then it made sense. In fact, there
was nothing I did not know about the offside rule. The Mexican player was indeed closer
than the second-last opponent, who in this case was the South African <b>goalkeeper</b>.<br />
What happened here?<br />
In the game of football, an offside situation happens many times. What usually happens
is the forward being closer to the opponent's goal than the <b>opponent's last field
player</b>, usually a defender.<br /><br />
A while ago, my team mate Guy (<a href="http://www.hyperviper.co.il/">snake catcher</a>)
introduced me to the concept of a "Search Pattern". Animals' and humans' brains are
trained to recognize specific visual patterns and react quickly. Animals use this
to recognize a predator and get away quickly. As a football fan, when there is a goal
scoring opportunity, my brain is trained to look for a defender between the forward
and the goal at the moment when the ball is passed to the forward. If there is such
a defender - no offside. If there isn't - offside. My brain got trained this way because
that's how an offside situation happens 99.9% of the time, but not because that's
the rule.<br />
The rule doesn't require a defender to be closer to the goal to not have an offside,
but rather at least 2 opponents. It just happens to be that one of them is the goalkeeper
and the other is a defender. In the case of the disallowed goal for Mexico, the goalkeeper
was further away from his goal than the defender who stood on the line.<br />
Another hint the search pattern is in place: in case of an offside, the TV usually
shows a replay of the moment, with the forward and the relevant opponent marked with
lines across the field, to help the viewer decide whether there's an offside or not.
In this case, the director in charge of the translation marked the forward and the
defender who stood on the goal line. Just as I, he was looking for the regular search
pattern his brain was trained for.<br /><br /><b>Changing the Rules</b><br /><br />
In 1998 the offside rule was abolished in hockey (field hockey, not ice).<br />
In march this year, FIFA president <a href="http://www.skysports.com/story/0,19528,11095_5998444,00.html">Sepp
Blatter met with the president of hockey's governing body </a><span class="main-content"><a href="http://tempuri.org/tempuri.html"> Leandro
Negre</a> to ask questions about hockey's experience. Turns out that hockey never
looked back: the scoring went up, the mid field became less crowded and the number
of highly contested (and also incorrect) referee decisions went down.<br /><br />
Blatter is considering abolishing the offside rule in football as well.<br />
Of course, rules in sports are constantly being changed, in football too. The experience
of hockey must be encouraging.<br />
Will the scoring go up in football? For sure. 99% of disallowed goals are because
the scorer was in an offside position.<br />
Will the mid field become less crowded and more open? Logically - forwards who will
be less afraid to be caught offside will advance closer to the goal. Defenders will
have to follow the forwards. Hockey's experience also points in that direction.<br />
Most importantly - many of referees' crucial mistakes that are "ruining" games are
involving a controversial offside call. These will be eliminated.<br />
In short: objectively, the game will probably become more enjoyable and more fair.<br /><br />
So should the offside rule be abolished? No way.<br />
Football is so rich in history, so important and so widely recognized that the offside
rule is not to be considered as an arbitrary man made decision. In a sense, it is
closer to an axiom of mathematics, not proved and not discovered. It simply <b>is</b>.<br />
I hope Sepp Blatter knows that.<br /></span><p></p><img width="0" height="0" src="http://www.pashabitz.com/aggbug.ashx?id=ea2d98f6-c835-4658-812c-3fbdecbda205" /></div>
    </content>
  </entry>
  <entry>
    <title>Google Stealing from Bing</title>
    <link rel="alternate" type="text/html" href="http://www.pashabitz.com/2010/06/04/Google+Stealing+From+Bing.aspx" />
    <id>http://www.pashabitz.com/PermaLink,guid,4ea582ca-e03a-4b9d-9ad6-6558f64184f9.aspx</id>
    <published>2010-06-04T06:27:20.5330934-07:00</published>
    <updated>2010-06-04T06:27:20.5330934-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">Google steals a page from Bing's book and
puts custom backgrounds on Google.com:<br /><br /><p></p><img src="http://www.pashabitz.com/content/binary/google-wallpaper.JPG" border="0" /><img width="0" height="0" src="http://www.pashabitz.com/aggbug.ashx?id=4ea582ca-e03a-4b9d-9ad6-6558f64184f9" /></div>
    </content>
  </entry>
  <entry>
    <title>Facebook Doing Some Collaborative Filtering on Interests</title>
    <link rel="alternate" type="text/html" href="http://www.pashabitz.com/2010/06/02/Facebook+Doing+Some+Collaborative+Filtering+On+Interests.aspx" />
    <id>http://www.pashabitz.com/PermaLink,guid,f4c447ea-9925-4bfa-a185-592a5a0aeaf3.aspx</id>
    <published>2010-06-02T14:24:43.1262230-07:00</published>
    <updated>2010-06-02T14:24:43.1262230-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">This isn't terribly new, but just somewhat
new - Facebook doing some basic CF-based interest suggestions:<br /><br /><img src="http://www.pashabitz.com/content/binary/cf-facebook.JPG" border="0" /><br /><br />
Works okay :)<br /><img width="0" height="0" src="http://www.pashabitz.com/aggbug.ashx?id=f4c447ea-9925-4bfa-a185-592a5a0aeaf3" /></div>
    </content>
  </entry>
  <entry>
    <title>Hemingway Would Have Loved Twitter</title>
    <link rel="alternate" type="text/html" href="http://www.pashabitz.com/2010/05/06/Hemingway+Would+Have+Loved+Twitter.aspx" />
    <id>http://www.pashabitz.com/PermaLink,guid,ad561bff-a909-440d-a5d8-22538e4009c4.aspx</id>
    <published>2010-05-06T14:25:34.1327798-07:00</published>
    <updated>2010-05-06T14:25:34.1327798-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">I've been in love with Ernest Hemingway's
books since I was about 19 years old. The gripping, powerful and terse style was much
better than anything I've ever read. Hemingway often cited his first job in journalism,
still as a teenager, at the Kansas City Star, and the Star's <i>Style Guide, </i>as
the roots of his short and to-the-point style:<br /><blockquote><i>Use short sentences. Use short first paragraphs. Use vigorous English.
Be positive, not negative.<br /></i></blockquote>This was one of the rules in the Guide.<br /><blockquote><i>Eliminate every superfluous word.<br /></i></blockquote>Was another.<br /><br /><br />
Hemingway would relentlessly edit himself, removing every unneeded paragraph, then
sentence, then word, until only the essential words remained on the paper. When stuck,
stumbling to find the next thing to write, he used his own advice:<br /><blockquote><i><font size="2">But sometimes when I was started on a new story and
I could not get going, I would sit in front of the fire and squeeze the peel of the
little oranges into the edge of the flame and watch the sputter of blue that they
made. I would stand and look out over the roofs of Paris and think, </font><font size="2" color="#000000">"Do
not worry. You have always written before and you will write now</font><font size="2">.
All you have to do is write one true sentence. Write the truest sentence you know."</font></i> (A
Moveable Feast)<br /></blockquote><br />
That "One True Sentence", bare-bones style of writing gained him great success and
widespread imitation. He was the most influential writer of the 20th century.<br /><br />
I love Hemingway's books, as much for their content as I do for this no-bullshit,
only-say-what's-needed form.<br /><br />
In the 1920s, following a bet, Hemingway wrote a six-word story:<br /><blockquote><i>For sale: baby shoes, never used.</i><br /></blockquote>At 33 characters, it could fit nicely in a tweet.<br /><br /><br /><b>Fast forward a century</b><br /><br />
And it seems as if our whole culture, self expression and communication are being
condensed into a standard 140 character long form - <b>Twitter</b>.<br />
In his grave, Hemingway probably isn't turning. He's smiling ear-to-ear.<br /><br />
The Tweet is becoming the only form of both expression and consumption of an idea.<br />
Instead of relying on style guides and self editing, this time around the "only what
is necessary" limit is being enforced ruthlessly by API method signatures and some
javascript validation code. <i>O tempora</i>...<br /><br />
Everyone going through the learning curve of authoring her first few tens of tweets,
experiences first hand this slightly painful yet rewarding process:<br />
Stare at a tweet that's too long. Take out some words, then replace a few others by
fewer or shorter ones, until only the must-have letters delivering the thought remain.<br /><br />
Hemingway would have been delighted.<br /><br /><br />
p.s. It seems only fitting that Mariel Hemingway, the actress turned Playboy model
turned organic food guru is so <a href="http://twitter.com/marielhemingway">popular
on twitter</a>. She is, after all, the great writer's granddaughter.<br /><p></p><img width="0" height="0" src="http://www.pashabitz.com/aggbug.ashx?id=ad561bff-a909-440d-a5d8-22538e4009c4" /></div>
    </content>
  </entry>
  <entry>
    <title>Whoa! Major Redesign on Google</title>
    <link rel="alternate" type="text/html" href="http://www.pashabitz.com/2010/05/05/Whoa+Major+Redesign+On+Google.aspx" />
    <id>http://www.pashabitz.com/PermaLink,guid,62c5608b-706b-4516-8657-7800e726fb5b.aspx</id>
    <published>2010-05-05T02:39:20.5517590-07:00</published>
    <updated>2010-05-05T02:39:20.5517590-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">
        <p>
        </p>
        <img src="http://www.pashabitz.com/content/binary/google%20redesign.JPG" border="0" />
        <img width="0" height="0" src="http://www.pashabitz.com/aggbug.ashx?id=62c5608b-706b-4516-8657-7800e726fb5b" />
      </div>
    </content>
  </entry>
  <entry>
    <title>Guerilla Marketing Done Right</title>
    <link rel="alternate" type="text/html" href="http://www.pashabitz.com/2010/04/25/Guerilla+Marketing+Done+Right.aspx" />
    <id>http://www.pashabitz.com/PermaLink,guid,0da7d061-8e96-4fbb-b66e-130823f11c43.aspx</id>
    <published>2010-04-25T11:54:38.9056022-07:00</published>
    <updated>2010-04-25T11:54:38.9056022-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">If you're opening a new restaurant and want
to spread the word but don't have a big marketing budget - what do you do?<br />
When I got back home tonight, I found this envelope in my mailbox:<br /><br /><p></p><img src="http://www.pashabitz.com/content/binary/IMG_2623.JPG" border="0" /><br /><br />
It is a <b>hand written</b> envelope reading:<br /><blockquote><i>Some neighbors steal your paper and some invite you to lunch</i><br /></blockquote>Now, it's not a printed envelope using a handwriting-like font, it's
an actual <b>hand written</b> message. An image recognition algorithm would have a
hard time but we humans can't mistake the texture of an actual pen on paper. And it
has a little heart.<br />
Of course, I was immediately intrigued.<br /><br />
Inside the envelope was this printed card:<br /><img src="http://www.pashabitz.com/content/binary/IMG_2625.JPG" border="0" /><br /><br />
It's an invite for a 50NIS lunch for two at <b>Carpaccio Bar</b> on Even Gvirol 8,
which I am assuming is a new place.<br />
Granted, it's printed, but it also has a hand written signature reading<br /><blockquote><i>Love, Moran and Eyal<br /></i></blockquote><br />
I don't know if the food is any good and I am probably going to lose the card anyway,
but I guarantee you I will go check this place out.<br /><br />
Adding just a little bit of <b>real</b> personal touch to a marketing campaign does
a great job reaching people. Out of the tens of restaurant junk mail that lands in
my mailbox every week - this one I actually worked. And it didn't cost anything extra
(save for a really long afternoon signing those...)<br /><img width="0" height="0" src="http://www.pashabitz.com/aggbug.ashx?id=0da7d061-8e96-4fbb-b66e-130823f11c43" /></div>
    </content>
  </entry>
  <entry>
    <title>New Blog: On Social Games</title>
    <link rel="alternate" type="text/html" href="http://www.pashabitz.com/2010/04/19/New+Blog+On+Social+Games.aspx" />
    <id>http://www.pashabitz.com/PermaLink,guid,cf1993cf-29c0-476f-86dc-f11c5e172cd1.aspx</id>
    <published>2010-04-19T12:01:16.8106075-07:00</published>
    <updated>2010-04-19T12:01:16.8106075-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">Check out my new blog at <a href="http://www.onsocialgames.com/">http://www.onsocialgames.com</a><br /><br />
I will post there about everything related to social games  - development, design,
marketing, monetization etc.<br /><br />
Help spread the word.<br /><br />
p.s.<br />
Being silly will still continue right here, on pashabitz.com<br /><p></p><img width="0" height="0" src="http://www.pashabitz.com/aggbug.ashx?id=cf1993cf-29c0-476f-86dc-f11c5e172cd1" /></div>
    </content>
  </entry>
  <entry>
    <title>Lots Done Today</title>
    <link rel="alternate" type="text/html" href="http://www.pashabitz.com/2010/04/17/Lots+Done+Today.aspx" />
    <id>http://www.pashabitz.com/PermaLink,guid,2ece2c3c-0246-41f1-bd0c-d08e735a9a1e.aspx</id>
    <published>2010-04-17T09:58:56.1958270-07:00</published>
    <updated>2010-04-17T09:58:56.1958270-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">Got a lot done today:<br />
Domain - check.<br />
Server up and running - check.<br />
First Facebook app created and running on server - check.<br />
FB API calls working - check.<br />
MySQL running on the server - check.<br />
App connects to DB - check.<br /><br />
Bunch of new technology. Feels good to open VS after a long break.<br /><br /><p></p><img width="0" height="0" src="http://www.pashabitz.com/aggbug.ashx?id=2ece2c3c-0246-41f1-bd0c-d08e735a9a1e" /></div>
    </content>
  </entry>
</feed>