Thursday, June 03, 2010
This isn't terribly new, but just somewhat new - Facebook doing some basic CF-based interest suggestions:



Works okay :)

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Get in touch: pasha at cohai dot co

Bookmark and Share Thursday, June 03, 2010 7:24:43 AM (Jerusalem Daylight Time, UTC+03:00)  #    Comments [3]  
 Friday, May 07, 2010
I've been in love with Ernest Hemingway's books since I was about 19 years old. The gripping, powerful and terse style was much better than anything I've ever read. Hemingway often cited his first job in journalism, still as a teenager, at the Kansas City Star, and the Star's Style Guide, as the roots of his short and to-the-point style:
Use short sentences. Use short first paragraphs. Use vigorous English. Be positive, not negative.
This was one of the rules in the Guide.
Eliminate every superfluous word.
Was another.


Hemingway would relentlessly edit himself, removing every unneeded paragraph, then sentence, then word, until only the essential words remained on the paper. When stuck, stumbling to find the next thing to write, he used his own advice:
But sometimes when I was started on a new story and I could not get going, I would sit in front of the fire and squeeze the peel of the little oranges into the edge of the flame and watch the sputter of blue that they made. I would stand and look out over the roofs of Paris and think, "Do not worry. You have always written before and you will write now. All you have to do is write one true sentence. Write the truest sentence you know." (A Moveable Feast)

That "One True Sentence", bare-bones style of writing gained him great success and widespread imitation. He was the most influential writer of the 20th century.

I love Hemingway's books, as much for their content as I do for this no-bullshit, only-say-what's-needed form.

In the 1920s, following a bet, Hemingway wrote a six-word story:
For sale: baby shoes, never used.
At 33 characters, it could fit nicely in a tweet.


Fast forward a century

And it seems as if our whole culture, self expression and communication are being condensed into a standard 140 character long form - Twitter.
In his grave, Hemingway probably isn't turning. He's smiling ear-to-ear.

The Tweet is becoming the only form of both expression and consumption of an idea.
Instead of relying on style guides and self editing, this time around the "only what is necessary" limit is being enforced ruthlessly by API method signatures and some javascript validation code. O tempora...

Everyone going through the learning curve of authoring her first few tens of tweets, experiences first hand this slightly painful yet rewarding process:
Stare at a tweet that's too long. Take out some words, then replace a few others by fewer or shorter ones, until only the must-have letters delivering the thought remain.

Hemingway would have been delighted.


p.s. It seems only fitting that Mariel Hemingway, the actress turned Playboy model turned organic food guru is so popular on twitter. She is, after all, the great writer's granddaughter.

Want to join me as partner in a cool new startup?
Get in touch: pasha at cohai dot co

Bookmark and Share Friday, May 07, 2010 7:25:34 AM (Jerusalem Daylight Time, UTC+03:00)  #    Comments [5]  
 Wednesday, May 05, 2010

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Get in touch: pasha at cohai dot co

Bookmark and Share Wednesday, May 05, 2010 7:39:20 PM (Jerusalem Daylight Time, UTC+03:00)  #    Comments [3]  
 Sunday, April 25, 2010
If you're opening a new restaurant and want to spread the word but don't have a big marketing budget - what do you do?
When I got back home tonight, I found this envelope in my mailbox:



It is a hand written envelope reading:
Some neighbors steal your paper and some invite you to lunch
Now, it's not a printed envelope using a handwriting-like font, it's an actual hand written message. An image recognition algorithm would have a hard time but we humans can't mistake the texture of an actual pen on paper. And it has a little heart.
Of course, I was immediately intrigued.

Inside the envelope was this printed card:


It's an invite for a 50NIS lunch for two at Carpaccio Bar on Even Gvirol 8, which I am assuming is a new place.
Granted, it's printed, but it also has a hand written signature reading
Love, Moran and Eyal

I don't know if the food is any good and I am probably going to lose the card anyway, but I guarantee you I will go check this place out.

Adding just a little bit of real personal touch to a marketing campaign does a great job reaching people. Out of the tens of restaurant junk mail that lands in my mailbox every week - this one I actually worked. And it didn't cost anything extra (save for a really long afternoon signing those...)

Want to join me as partner in a cool new startup?
Get in touch: pasha at cohai dot co

Bookmark and Share Monday, April 26, 2010 4:54:38 AM (Jerusalem Daylight Time, UTC+03:00)  #    Comments [2]  
 Monday, April 19, 2010
Check out my new blog at http://www.onsocialgames.com

I will post there about everything related to social games  - development, design, marketing, monetization etc.

Help spread the word.

p.s.
Being silly will still continue right here, on pashabitz.com

Want to join me as partner in a cool new startup?
Get in touch: pasha at cohai dot co

Bookmark and Share Tuesday, April 20, 2010 5:01:16 AM (Jerusalem Daylight Time, UTC+03:00)  #    Comments [4]  
 Saturday, April 17, 2010
Got a lot done today:
Domain - check.
Server up and running - check.
First Facebook app created and running on server - check.
FB API calls working - check.
MySQL running on the server - check.
App connects to DB - check.

Bunch of new technology. Feels good to open VS after a long break.

Want to join me as partner in a cool new startup?
Get in touch: pasha at cohai dot co

Bookmark and Share Sunday, April 18, 2010 2:58:56 AM (Jerusalem Daylight Time, UTC+03:00)  #    Comments [4]  
 Saturday, January 23, 2010

http://wow-amazing-3d-and-cg-and-Michelle-Rodriguez-o-w.ow/

http://cool-we-live-in-a-compter-program-i-can-do-whatever-i-wa.nt/?plus=awesome-cinematography

http://holy-shit-bruce-willis-was-dead-all-along-i-have-to-watch-it-from-the-beginning-but-shit-i-am-in-a-movie-theat.er/

http://kill-bi.ll/


(Domains available, contact for price)

Want to join me as partner in a cool new startup?
Get in touch: pasha at cohai dot co

Bookmark and Share Sunday, January 24, 2010 3:01:15 AM (Jerusalem Standard Time, UTC+02:00)  #    Comments [5]  
Please be careful when using Word:

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Get in touch: pasha at cohai dot co

Bookmark and Share Sunday, January 24, 2010 12:09:02 AM (Jerusalem Standard Time, UTC+02:00)  #    Comments [5]  
 Friday, January 22, 2010
I present to you, my newest startup:

The URL Shortener URL Shortener


http://1 -> http://bit.ly
http://2 -> http://goo.gl
http://3 -> http://youtu.be
http://4 -> http://su.pr


So much joy for so little URL typing.

Want to join me as partner in a cool new startup?
Get in touch: pasha at cohai dot co

Bookmark and Share Saturday, January 23, 2010 5:10:33 AM (Jerusalem Standard Time, UTC+02:00)  #    Comments [4]